Cathy Lomasney - Specializing in the Real Estate Market in Billerica and Eastern Massachusetts


If you want to streamline the home selling journey, it usually is a good idea to develop goals. That way, you can identify any potential home selling challenges and address them before you list your residence.

Ultimately, there are many problems that may arise during the home selling journey, and these include:

1. Poor Curb Appeal

How your home looks to buyers is key. If your residence fails to impress buyers when they see it for the first time, these individuals are unlikely to schedule a house showing. As a result, your home may linger on the real estate market for an extended period of time.

Devote time and energy to improve your house's curb appeal – you will be happy you did. By mowing the lawn, removing dirt and debris from exterior walkways and performing other home exterior upgrades, you can make your home an attractive option to buyers. You may even differentiate your residence from the competition – something that may lead to a successful home selling experience.

2. Cluttered Interior

If your home is full of personal belongings, you may want to remove some of these items. By doing so, you can show buyers the full potential of your residence.

For those who want to cut down on clutter, there are many options. Oftentimes, it helps to rent a storage unit that allows you to keep your belongings safe until your residence sells. On the other hand, if you want to get rid of excess items, you can host a yard sale, list your items online or give these items to family members, friends or local charities.

3. Exorbitant Home Price

An exorbitant initial home asking price may be an instant turn-off for buyers. Fortunately, if you analyze the local housing market and your residence, you can establish a competitive initial asking price for your home.

Evaluate the prices of available homes in your area that are similar to your own. Also, you may want to conduct a house appraisal and review an appraisal report. With this information at your disposal, you can price your house competitively.

As you get set to enter the housing market, you may want to employ a real estate agent, too. This housing market professional will help you establish realistic home selling goals, as well as determine the best steps to help you achieve your aspirations.

A real estate agent is committed to a home seller's success, and he or she will do what it takes to help you thrive. If you want to sell your residence as quickly as possible, for instance, a real estate agent can help you do just that. Or, if you want to optimize your house sale earnings, a real estate agent will ensure you can get the best price for your home.

Ready to add your home to the real estate market? Develop home selling goals, and you may be better equipped than ever before to enjoy a fast, profitable house selling experience.


If you’ve done even cursory research on selling your home, you’ve heard “curb appeal,” “curb appeals,” and “curb appeal.” Since you know that buyers hear “location,” “location,” and “location,” the best thing you can do to make your location stand out is to flaunt your stuff. That doesn’t mean you have to undertake significant landscaping projects or renovations. Consider a few simple adjustments to your home’s initial presentation to see substantial results.

First impressions

  • Neat and tidy. Before launching into expensive outdoor projects, take a moment to view your home from the street. Better yet, step across the street and take a look at your house and those of your neighbors. Do you have weeds? Is your lawn trimmed? Do you edge it along the sidewalks and flower beds? Do you have dry, yellow, or bare patches? Start with greening up the lawn. Give it some water and fertilizer. Trim it up and neaten around the edge. If you’re considering selling your home shortly, hire a professional lawn service to get your green stuff in top shape.
  • Next, look for cracks, broken hinges, shutters sitting askew, wobbly fence posts and other items that need some maintenance. You don’t need to remodel the outside if you’ve kept it sharply maintained.
  • Check your walking paths. Are there loose bricks or stones? Reset them in place. Is the concrete chipped and broken? You can tackle filling in the cracks yourself with easy mix cement from your local DIY store or hire a pro to repair it for you. Often, you don’t need to tear up the whole walkway; you can fix only the broken section.
  • Hide anything ugly. Often, it’s not what you’ve put in your yard, but things you have no choice about that hinder your curb appeal. If you have utility boxes, meters, and other eyesores that you can’t move, hide them. Place a flower bed with taller bushes to the street side of utility boxes in the lawn, or a couple of potted plants in front of a meter next to the front door. Make sure you don’t block the meter or box itself though since your utility provider needs access.
  • Add some lipstick. Put a fresh coat of paint on the front door and a coordinating color on the shutters. Make sure paint on any trim on the front of the house is not peeling or chipped.

Your property professional can advise you on the first impression improvements to complete on your home, so reach out and seek their advice.


A home selling checklist is a must-have, regardless of whether you intend to list a single-family residence or a mansion. If you craft a home selling checklist today, you can prepare for the property selling journey. And as a result, you could boost the likelihood of enjoying a fast, profitable home selling experience.

Now, let's take a look at three factors to consider as you create a home selling checklist.

1. Your Home Selling Timeline

Think about how quickly you need to sell your house. Once you have a home selling timeline in place, you then can determine the steps you will need to take to achieve the best possible results.

Strive to maximize the time and resources at your disposal throughout the home selling journey. If you understand how much time is available, you can establish priorities and map out your time accordingly. As such, you may be better equipped than ever before to sell your home without delay.

2. Your Home's Condition

Ultimately, your home's condition will play a major role in your home selling experience. If you focus on upgrading your house's interior and exterior, you could make your residence an attractive option for buyers.

To improve your house's exterior, you should mow the lawn and perform other lawn care tasks. Complete these tasks regularly to ensure your house will dazzle buyers any time they walk or drive by it.

In addition, remove clutter from inside your house. This will allow you to showcase the full size of your residence to buyers. It will also make it simple for buyers to envision what life may be like if they purchase your home.

3. Your Initial Home Asking Price

How you price your residence may have far-flung effects on your house selling experience. If the initial asking price of your home is too high based on its condition and the current state of the real estate market, your residence may linger on the housing market for many weeks or months.

To price your house competitively, it may be beneficial to conduct a home appraisal. This allows you to receive a home valuation that you can use to determine the optimal initial asking price for your house.

Furthermore, take a look at the available houses in your city or town that are comparable to your residence. With this housing market data in hand, you can see how your residence stacks up against the competition and price it appropriately.

For those who need assistance as they put together a house selling checklist, think about hiring a real estate agent, too. This housing market professional can teach you everything you need to know about selling a home. Best of all, a real estate agent can offer insights to help you make informed home selling decisions.

Ready to list your house? Create a home selling checklist, and you can move closer to achieving your house selling goals.


Sellers who are eager to attract serious buyers and maximize the value of their home often utilize home staging as a way to leave a good impression.

Homes that are skillfully staged look better in photos online, creating more leads, showings, and ultimately, offers. Furthermore, prospective buyers want to be able to envision themselves living in a home. Staging makes it easier for them to understand what it would look like and how spacious it will feel once it has been furnished.

Home staging by the numbers

You don’t, however, have to take my word for it. The National Association of Realtors (NAR) releases an annual report which collects and analyzes survey data from nearly 2,000 agents regarding their experience with home staging.

In their findings, they note that 62 percent of agents agree that staging a home lessens the time the property is for sale. Furthermore, 77 percent of agents said home staging makes it easier to visualize living in a home that would otherwise be empty.

Which rooms should be staged?

Staging an entire home takes an enormous amount of time and money. One way to simplify the process is to stage a select few rooms. In the NAR’s study, they asked agents which rooms they typically staged when selling a home. The results:

  • 83% Living Room

  • 76% Kitchen

  • 69% Master Bedroom

  • 66% Dining Room

  • 53% Bathroom

  • 31% Yard Space

  • 25% Children’s Bedroom

  • 21% Guest Bedroom

From these results, we can ascertain that it’s important to stage the main rooms of your home. Lesser used a multi-purpose rooms (like offices and guest rooms) aren’t as important to stage.

Can staging your home increase the sale price?

It’s difficult to say with certainty if, and by how much, home staging affects the sale price of a home. However, if staging your home is successful at getting the attention at a greater number of prospective buyers, there’s a good chance you’ll be able to go with the highest bidder.

When the NAR asked agents if staging increases the amount buyer’s offer on a home, their responses were somewhat mixed.

  • 29% of respondents thought it increases the offer by one to five percent

  • 21% of respondents say it increases the offer by six to ten percent

  • 8% said it increases the offer from between eleven to twenty percent

  • 14% said it had no impact on the dollar value of the home

  • 27% were unsure if it had an impact on the dollar value

In general, it would seem that most agents feel that staging a home not only improves a buyer’s opinion of a home, but also increases its sale value. If you’re planning on selling in the near future, staging at least part of your home could be something to consider to give your property a competitive edge.


The number of showings a seller needs to host varies. In some instances, a buyer may submit an offer to purchase a house following an initial showing. Or, in other cases, a seller may host dozens of showings without receiving any offers to purchase his or her house.

Ultimately, there are lots of things that a seller can do to boost the likelihood that a home showing leads to an offer to purchase his or her residence, such as:

1. Perform Home Upgrades

A faulty light in your kitchen or chipped paint on your bathroom's wall may be problematic. But if you perform home upgrades, you can complete myriad house repairs. Perhaps most important, you can address various home problems before they otherwise slow down the house selling journey.

Oftentimes, it helps to take a room-by-room approach to identify home problems. If you make a list of house issues, you can address these problems over the course of several days or weeks. Then, when your house is ready, you can add it to the real estate market and host showings.

2. Clean Your House

A neat, tidy house is sure to make a great first impression on buyers. If you devote time and resources to clean each room in your house, you could make it easy for buyers to fall in love with your residence.

Of course, if you need help with home cleaning, you can always reach out to professionals for assistance. If you employ home cleaning professionals, you can upgrade your residence's appearance in no time at all.

3. Eliminate Clutter

Antiques, paintings and other decorations may help you transform a house into a home. However, you should remove these items before you host a house showing. Because if assorted personal belongings are scattered across your residence, it may be tough for buyers to envision what life could be like if they purchase your house.

If you have lots of personal belongings, you can rent a storage unit where you can keep these items safe until your residence sells. Or, if you have excess items, you can sell these items or give them to family members or friends.

Lastly, as you get set to list your residence, you may want to hire a real estate agent. This housing market professional will offer tips and recommendations to help you get your residence show-ready.

A real estate agent understands how to promote a residence to the right groups of buyers. He or she will schedule showings on your behalf and provide feedback after buyers view your residence. Plus, if a showing results in an offer to purchase your residence, a real estate agent can offer suggestions about whether to accept, reject or counter this proposal.

If you prepare for a home showing, you could accelerate the house selling journey. Thanks to the aforementioned tips, you can get ready for any showing, as well as make your home an attractive option to buyers.




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